Anonymized sample report

AI Visibility Audit for a B2B analytics brand

A practical example of what a founder, marketer, or agency client receives: prompt coverage, competitor gaps, source trail, and the content fixes most likely to influence AI recommendations.

CategoryProduct analytics
Prompt set24 buyer prompts
EnginesChatGPT, Perplexity, Gemini

Visibility score

The brand is present, but not trusted enough to lead.

62 /100
Mention rate 41%

Named in 10 of 24 tested answer paths.

Top-three rate 17%

Only 4 prompts placed the brand in the first three options.

Sentiment Mixed

Praised for simplicity, questioned for enterprise depth.

Source strength C+

AI engines cite directories more often than owned pages.

What AI engines currently believe

The brand is understood as a lightweight analytics tool for smaller SaaS teams, but answer engines do not consistently understand why it beats larger alternatives.

Clear

Easy setup, simple dashboards, fast onboarding.

Weak

Integration depth, compliance proof, enterprise migration story.

Gap

Few direct pages answer "best for startups" and "alternative to Mixpanel" intent.

Prompt class coverage

Best tools32%
Comparison58%
Alternative46%
Integration21%
Pricing39%

Prompt evidence

Where the brand wins, disappears, and loses to named competitors.

Buyer prompt Intent ChatGPT Perplexity Gemini Signal
Best lightweight analytics tools for a 20-person SaaS team Shortlist #4 Absent #3 Unstable
PostHog alternatives for non-technical product teams Alternative #3 #5 Absent Recoverable
Analytics tools with Segment and HubSpot integrations Integration Absent Absent Absent Missing page
Simple analytics for GDPR-conscious SaaS startups Trust #2 #3 #2 Defend
Brand 41%

Good recognition, weak first-choice ranking.

Competitor A 68%

Wins "best tools" prompts with stronger listicle presence.

Competitor B 54%

Wins integration prompts with deeper owned documentation.

Source trail

Answer engines trust the market's memory more than your website.

Owned pages cited 3

Homepage, pricing, and documentation were cited inconsistently.

Third-party pages cited 11

Review directories and old comparison posts shaped several summaries.

Missing proof pages 5

No dedicated pages for integrations, migrations, alternatives, compliance, or agency use.

Action backlog

The five fixes we would ship first.

01

Create a "Best analytics for SaaS startups" page

Target direct shortlist prompts with buyer language, proof, screenshots, and alternatives.

High impact
02

Publish three competitor alternative pages

Answer switch intent with concrete trade-offs, migration notes, and pricing context.

High impact
03

Strengthen integration proof

Build pages for Segment, HubSpot, Stripe, and warehouse sync use cases.

Medium impact
04

Refresh directory positioning

Update profiles where AI engines repeatedly cite outdated category descriptions.

Medium impact
05

Add FAQ schema to pricing and docs

Give answer engines cleaner source material for pricing, privacy, and data retention questions.

Fast win

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